The Gutsy Girl by Wendy MacNaughton6/2/2023 ![]() ![]() One day, I didn’t have a newspaper or anything to read, and I looked around at the passengers staring off into space and realized they were basically life drawing models. I took BART back and forth twice a day, 20 minutes each way. I landed a job in San Francisco right out of graduate school while living in Oakland. If you made a venn diagram of social work, storytelling, and art, then the work I’m doing now would be right in the middle. ![]() I wanted to do work that benefitted people, so I went to grad school and earned a degree in social work. Sometimes I was able to use advertising for good by working on social campaigns, but I realized that there were more meaningful things to do with my time than sell chicken and beer. Copywriting was how I learned to make pithy sentences and tell stories. I grew up studying art and attending art school, then worked as a copywriter in advertising. I have a background in a few different areas. Wendy: Some people know what they want to do from the beginning and stick with that, but Caroline and I have both lived several lives, and that has contributed greatly to what we do now. ![]() Tell me about your paths to what you’re each doing now. ![]()
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